ABOUT
THE CHELLE AGENCY
Meet
Chelle Rockwell
THE CHELLE AGENCY
THE CHELLE AGENCY
THE CHELLE AGENCY
THE CHELLE AGENCY THE CHELLE AGENCY THE CHELLE AGENCY
FOUNDER OF THE CHELLE AGENCY AND A PROFESSIONAL SPEAKER BOOKING AGENT
I’ve dedicated my life to helping speakers share their transformative messages with the world. My journey began at 16, mailing marketing materials for speakers in the days of dial-up internet. At 21, everything changed when a speaker entrusted me to be his booking agent. I was terrified and I had absolutely no experience, two young kids to care for, and a deep desire to succeed.
Through determination, trial, and error, I realized sales wasn’t about selling—it was about relationships, trust, and delivering true value. I crafted a system that propelled my speaker’s career and built a reputation for turning visions into opportunities.
Helping speakers take the stage to share their transformative messages is not just my job, it’s my calling. For over 20 years, I’ve been dedicated to this work, and I’m deeply grateful for every opportunity to help speakers deliver the powerful messages audiences deserve to hear. It’s my way of leaving a meaningful mark on the world through the work I do.
What We Do
For Speakers, Thought Leaders & Entrepreneurs
We help you build momentum in your speaking career—whether you’re stepping onto your first stage or scaling your impact across industries. From done-for-you support to train-your-team options, we make it easy to delegate bookings, outreach, and event research to professionals who know the speaking world inside and out.
For Virtual Assistants & Aspiring Booking Managers
We train and certify VAs who want to specialize in speaker support—and connect them directly with the speakers who need them. Our graduates are featured in a vetted database of booking professionals ready to help speakers grow their reach and revenue.
For the Speaking Industry
We’re modernizing the backend of the speaking business. From lead generation and event research to streamlined client management, we create systems that make it easier for speakers and support pros to work smarter, not harder—and keep this industry thriving.
Imagine waking up every day knowing your calendar is filled with opportunities — whether it's stepping onto more stages or helping speakers land their dream gigs.
WHEN YOU WORK WITH CHELLE AGENCY,
YOU WILL:
Connect with Event Organizers Who Are Actively Booking
Access a curated network of opportunities designed to help you expand your reach and secure the right gigs faster.
Master the Process from Lead to Contract
We give you everything you need—workflows, outreach templates, and insider strategies—to manage the entire speaker booking process seamlessly.
Scale Your Business with Ease
Get expert guidance, proven systems, and hands-on training to simplify outreach, booking, and follow-up—so you can focus on what you do best.
Launch a Profitable Career in Bookings
Learn the exact skills, tools, and templates used by top industry pros to build a successful booking business from the ground up.
Step into More Opportunities
Whether you’re a speaker ready to land more stages or an aspiring booking agent building a career, we’ll help you grow with clarity and confidence.
